What we do

Services built for the
new search landscape

Every engagement starts with a technical audit. From there, we layer in the GEO, AEO, and content strategy your business needs to get cited — not just ranked.

01 Foundation

Technical SEO

The foundation every other strategy is built on. If search engines can't crawl, index, and understand your site — nothing else matters.

  • Full technical audits: crawlability, indexation, canonicalization, redirects
  • Core Web Vitals analysis and remediation (LCP, CLS, INP)
  • Structured data / schema markup implementation and validation
  • Internal linking architecture and silo strategy
  • Log file analysis and crawl budget optimization
  • XML sitemaps, robots.txt, hreflang for international sites
  • Mobile-first and page experience audits
Tools: Screaming FrogAhrefsGoogle Search ConsolePageSpeed InsightsSEMrushLumar
02 AI Search

GEO / AEO Strategy

Generative Engine Optimization and Answer Engine Optimization — the disciplines that get your brand cited in AI-powered search responses.

  • AI citation audit: are you currently cited in ChatGPT, Perplexity, Gemini?
  • Entity optimization and knowledge graph presence
  • E-E-A-T signals and authority building strategy
  • FAQ and featured snippet optimization for AI extraction
  • Structured data strategy for LLM comprehension
  • Citation source analysis: who is being cited instead of you, and why
  • Ongoing citation monitoring and reporting
Tools: PerplexityChatGPTGoogle AI OverviewsAhrefsSchema.org
03 Strategy

Content Architecture

Content strategy engineered for discoverability — not just for humans, but for the AI systems that increasingly mediate how people find businesses.

  • Keyword research and topical authority mapping
  • Content gap analysis against competitors and AI responses
  • Content brief development with SEO and GEO requirements built in
  • Metadata strategy: titles, descriptions, OG tags
  • Heading architecture and semantic HTML structure
  • Content audit and pruning strategy for existing sites
  • On-page optimization recommendations and QA
04 Engineering

Performance Engineering

With 25+ years of software engineering experience, we go beyond SEO recommendations — we can work directly with your dev team to implement them.

  • Core Web Vitals remediation at the code level
  • Image optimization, lazy loading, and CDN strategy
  • Caching architecture: server-side, edge, and browser
  • JavaScript execution and render-blocking resource analysis
  • Cloudflare configuration: Workers, Pages, Cache Rules
  • Database query optimization affecting page load
  • Cross-functional implementation support for engineering teams
Tools: CloudflareWebPageTestLighthouseChrome DevToolsGTmetrix

How we work

Flexible engagements, serious results

We work on a project or retainer basis — typically 10–40 hours per week depending on scope. No long-term lock-in. No account managers between you and the expert doing the work.

Let's talk about your project →